{"id":953,"date":"2022-11-05T15:19:58","date_gmt":"2022-11-05T15:19:58","guid":{"rendered":"https:\/\/www.yoganandafortheworld.com\/story\/?p=953"},"modified":"2022-11-05T15:19:58","modified_gmt":"2022-11-05T15:19:58","slug":"conversations-with-ananda-ch-8-nayaswami-jyotish-part-2-running-a-business-by-spiritual-principles","status":"publish","type":"post","link":"https:\/\/www.yoganandafortheworld.com\/story\/conversations-with-ananda-ch-8-nayaswami-jyotish-part-2-running-a-business-by-spiritual-principles\/","title":{"rendered":"Conversations With Ananda — Ch. 8: Nayaswami Jyotish, Part 2, Running a Business by Spiritual Principles"},"content":{"rendered":"
\"\"<\/a>
Jyotish, first row on right, petting dog, with the Ananda Incense staff in 1972.<\/em><\/figcaption><\/figure>\n

We talked earlier with Jyotish<\/strong> about the beginnings of Ananda. Here, he shares his thoughts on work and the spiritual life.<\/p>\n

Q:<\/strong> Is it possible to do business in a spiritual way in the modern world?<\/p>\n

Jyotish:<\/strong> Paramhansa Yogananda came to this country to introduce an approach to the spiritual path that would be very practical. But when you talk about running a business according to spiritual principles, Yogananda defined a path that leads down the middle, and then there are paths that lead off to either side, both of which are pitfalls.<\/p>\n

The first side\u2011path is where people try to be \u201cPractical,\u201d written large, where they believe that business is an area where spiritual principles don\u2019t actually apply. So they separate their working life from their spiritual life, and their thoughts in church on Sunday may be very different from the way they treat their customers because they can\u2019t imagine that they\u2019ll be successful if they apply spiritual principles.<\/p>\n

That\u2019s the left\u2011hand path, where you\u2019re excluding spirituality from your practical affairs.<\/p>\n

The right\u2011hand path is where you exclude practicality from your spiritual life, and here is where you find people who define themselves as \u201cspiritual\u201d and who therefore rejoice in not being terribly practical. They tend to be a bit airy\u2011fairy about their spirituality, and they tend to ignore the possibility of God being expressed in the workplace, and the possibility of integrating spirituality into their daily life.<\/p>\n

Many of these people end up not functioning very well in society. It\u2019s a variation on the old monastic model, where people felt that the world was so spiritually dangerous that they had to insulate themselves in order to carry on a spiritual life. But Yogananda cut through both of those fallacies. He said that if you can practice your spiritual ideals in the workplace, the workplace can become very spiritually helpful for you.<\/p>\n

If you\u2019re meditating, and you\u2019re able to expand your consciousness as you meditate until you can feel the presence of God everywhere, and if you can carry that consciousness into your business practices, you\u2019ll begin to see your customers and co\u2011workers as manifestations of God. You\u2019ll see everything as an expression of Spirit, and everything in your life will be seen as spiritual.<\/p>\n

One of Ananda\u2019s missions, if we can get so highfalutin\u2019 as to call it that, is to take the spiritual teachings and show how they can be applied in practical ways. And, of course, these aren\u2019t just Yogananda\u2019s teachings that we\u2019re talking about \u2013 they are the beautiful, expansive, universal spiritual truths. But we\u2019re trying to show how you can express them in appropriate ways in your daily actions as well. Because if you can do that, you\u2019ll be able to integrate your spiritual and practical lives, and they\u2019ll become one. You could call it \u201cpractical spirituality\u201d or \u201cspiritual practicality.\u201d<\/p>\n

\"\"<\/a>
Nayaswami Jyotish in 2014.<\/em><\/figcaption><\/figure>\n

That\u2019s what Yogananda was talking about when he said that it\u2019s time for East and West to become integrated. It means combining the spiritual teachings of the East with the material efficiency of the West. He said that if you can combine those two without losing the positive, beautiful, and powerful expression of each one, you\u2019ve got something that is much greater than either one alone.<\/p>\n

Q:<\/strong> We are having this conversation long after Ananda was started. Has there been a refinement over the years, toward a better understanding of how to practice spiritual principles at work?<\/p>\n

Jyotish:<\/strong> I think the ideal was always there, of trying to spiritualize our work, and our ability to implement it has become more complete, although we still have a long way to go.<\/p>\n

In the early years, when we were starting businesses to support ourselves, there was a wide diversity of thought about work and spirituality, and a number of the businesses would fail because of some specific fallacy or another in people\u2019s minds.<\/p>\n

Some people were thinking \u201cI\u2019ll run the business according to, quote, unquote, \u2018business principles.\u2019 I\u2019ll make a lot of money, and then I\u2019ll spiritualize it by giving back a portion to God.\u201d But that was, in effect, putting spirituality off in the future instead of practicing it very clearly in the business right now.<\/p>\n

It has taken us a long time to get people to see the customer as a manifestation of God. Of course, it helps if you have a work environment that supports that. The most successful Ananda businesses tend to be those that screen the world, you might say, where they attract customers who are able to relate somewhat to the spiritual side.<\/p>\n

Our bookstores are a good example. They\u2019ve been very successful, and I don\u2019t mean just financially. They\u2019ve been successful in helping their employees learn to vibrate increasingly from their own spiritual side with the customers. In turn, it has helped bring out a response in the customers.<\/p>\n

As the environment of the store gradually becomes more harmonious, the employees feel uplifted, and they can bring out an uplifted and joyful response in the customers. It\u2019s been true in the bookstores, and in the restaurants and health food stores we\u2019ve started. But I suspect it would be harder if we were operating a tire shop. Not that it couldn\u2019t be done, but it would be a challenge.<\/p>\n

Q:<\/strong> Because the customers would be less interested in spiritual things?<\/p>\n

Jyotish:<\/strong> Yes, you\u2019d have customers whose motivations had little to do with spiritual growth, or health and well\u2011being. They\u2019d be looking for the cheapest price, or they\u2019d want to get in and out as fast as possible.<\/p>\n

You can help a person take a step vibrationally, but if they\u2019re starting from a point that\u2019s relatively self\u2011involved, maybe the best you can do is help them feel a little more friendly and cordial.<\/p>\n

But if they\u2019re looking for a spiritually helpful gift for a friend, they might be more open to receiving the spiritual vibrations you\u2019re feeling. If you can hold on to an awareness that everything is permeated with a spiritual presence, you can help people take a step from where they are.<\/p>\n

Q:<\/strong> Some of the people I\u2019ve talked with, like Karuna McDivitt who runs a surveying business, have said that their businesses grew by word of mouth. They might not be in an overtly spiritual business, but their attitudes and their spiritual focus drew customers to them, because they were extended a respect and warmth that people felt attracted to.<\/p>\n

Jyotish:<\/strong> That\u2019s a good point. If you hold your vibration high, the customer will naturally feel lifted in spirit, and they\u2019ll leave the exchange feeling good about it. They may never call it \u201cspiritual,\u201d but they\u2019ll remember that this person truly understood them, that they were honest, or that they had integrity. Something in them will respond to the high vibration of the exchange, and the word will go around. It\u2019s a very practical spiritual way to operate.<\/p>\n

We can learn to think about the quality of our vibrational exchanges with others. That quality may express itself as friendliness, cordiality, or truly caring about the customer\u2019s welfare \u2013 really looking out for their needs. When you\u2019re shopping, you can focus on the quality of your exchanges, too \u2013 you can treat the seller as a friend, and make it a cooperative exchange, where you expect them to help you as a friend, and it will lift the exchange into a higher vibration.<\/p>\n

Behind the scenes, what you\u2019re doing even if you don\u2019t define it this way, is drawing a circle of connection. In the yogic path, we might say that you\u2019re drawing a circle of unity in your exchange with the other person.<\/p>\n

If you\u2019re wanting to run a business according to spiritual principles, you have to start by assuming a unity with your customers. A unity of goals: that you\u2019re working toward the same goal. And a unity of friendship: that, whether you express it or not, you\u2019re assuming that you\u2019re a friend of the customer or the merchant. A vibrational exchange of friendship opens a different level of communication than if you\u2019re just walking in the store expecting that the merchant will want to rip you off. It\u2019s a very different way of operating.<\/p>\n

Q:<\/strong> Ananda\u2019s businesses seem to have built a circle of magnetism that draws people they can be friends with.<\/p>\n

Jyotish:<\/strong> It\u2019s true. You may not be able to see the exchange, but it\u2019s a real experiential feature of those relationships.<\/p>\n

We took Swami Kriyananda to have his teeth examined recently, and it was a wonderful experience. When we walked into the dentist\u2019s, it was like visiting family we hadn\u2019t seen in a long time. The staff came out and greeted him, and the doctor gave him a hug, as if he was seeing an old friend. It was an exchange of friendship and mutual respect, and it was very sweet.<\/p>\n

When you go to the dentist or doctor, it can often feel dead, because there\u2019s often no real human interchange, no circle of unity between the doctor and patient. It may be cordial, but it doesn\u2019t rise to the level of friendship. Paramhansa Yogananda wanted to bring a heightened awareness and energy to this culture, in everything we do, even if it\u2019s just getting your teeth cleaned.<\/p>\n

Q:<\/strong> There\u2019s a spiritual principle in yoga of not being gushily emotional when we\u2019re dealing with people, but having a calm inner feeling instead. Patanjali defined yoga as \u201cthe neutralization of the vortices of emotional feeling.\u201d It seems it could be a challenge in business. Surely it would affect how we deal with people.<\/p>\n

Jyotish:<\/strong> When we talk in yoga about \u201cnot being emotional,\u201d the principle is that you\u2019re trying to avoid being emotionally reactive. In other words, if you can keep your center under your control instead of reacting to the energy of a situation or a person, that\u2019s a spiritual response.<\/p>\n

You can be very enthusiastic, and still not be reactive. When you\u2019re enthusiastic, you have lots of life force flowing through you, and you can be very friendly and concerned about the other person, but it\u2019s coming from an inner flow of energy, rather than a reactive emotion. An example would be if you\u2019re dealing with a difficult customer, someone who\u2019s being crabby or feeling grouchy.<\/p>\n

Q:<\/strong> I had the \u201ccustomer from hell\u201d recently, and I told her exactly what I thought of her attitude. I think she needed it.<\/p>\n

Jyotish:<\/strong> Well, sometimes that\u2019s true.<\/p>\n

Q:<\/strong> I knew my behavior was less than spiritually ideal, but I\u2019m not entirely unhappy with it, because she was really asking for it.<\/p>\n

Jyotish:<\/strong> Some people do need that, but for you in that situation…<\/p>\n

Q:<\/strong> It was just after Swami Kriyananda had come into the store. I knew the customer was showing me, on a spiritual level, \u201cHere\u2019s what you need to work on.\u201d<\/p>\n

Jyotish:<\/strong> Uh\u2011huh. We\u2019re all faced with that in varying degrees, and the key, in the spiritual life, is to maintain your center and your connection with your uplifted inner qualities. These would include peace, calmness, love, and joy. If you can stay in touch with those, rather than let yourself be pushed into a state of frustration through your emotional reactions to a situation or person, you can live continually in that state and exude it. In that way, it will change your interactions with the other person.<\/p>\n

A person may be so locked in their own state that they won\u2019t be able to pick up on your calm vibration. They may stay irritable and grumpy, and maybe the best they\u2019ll be able to walk away with is a feeling that \u201cAt least that employee didn\u2019t mouth\u2011off at me.\u201d But it doesn\u2019t mean you have to be weak. It means you can be strong in the energy that you\u2019re putting out, and not just be a doormat.<\/p>\n

Q:<\/strong> It takes energy?<\/p>\n

Jyotish:<\/strong> Yes, you have to have lots of energy. You have to take control of the situation vibrationally. The \u201ccustomer from hell\u201d is behaving that way because they\u2019ve got lots of energy behind their negative emotions. In reacting to that flow of energy, the temptation is to match their negativity with your own. But if you can stay centered and not react, then you can match the power of their negativity with the greater power of your positive qualities. It\u2019s not easy, and that\u2019s why these skills can take lifetimes to refine.<\/p>\n

Q:<\/strong> You said earlier that Ananda still has a way to go in learning to spiritualize business.<\/p>\n

Jyotish:<\/strong> I would say that one of the primary battles we fight on the spiritual path is a tendency to forget that all of life is a spiritual adventure. In your meditation this morning, perhaps you experienced an inner expansion of joy and peace, and a feeling of unity with everyone. But by the time you get to work you may be feeling irritable and frustrated, because you\u2019ve forgotten that life is a spiritual adventure. A customer comes in, and it\u2019s no longer automatic that you\u2019re seeing them as a friend, or a brother or sister, or as God in human form. You have to keep reminding yourself. And I think we all have a ways to go, to learn how to hold onto that feeling of life as a spiritual adventure, and to keep that awareness always in our minds. Because the tendency is to forget it.<\/p>\n

It\u2019s like an electron that drops to a lower state of energy, and then the atom isn\u2019t vibrating at the same high pitch. In the lower energetic state, you lose your connection with the higher principles. Not that you\u2019ve lost your connection, but you no longer have the awareness so clearly before you.<\/p>\n

Q:<\/strong> Are their gradual steps we can take to improve our ability to remember God in daily life?<\/p>\n

Jyotish:<\/strong> Yes, for sure, and it begins with meditation. The two things I\u2019ve seen that help people the most are meditation and associating with other people who are trying to express higher qualities. In yoga, we call it \u201csatsang,\u201d a Sanskrit word meaning \u201cfellowship with truth.\u201d It\u2019s not satsang in the usual sense of a religious gathering, it\u2019s being in an environment, at work or elsewhere, with people who aren\u2019t always consciously or subconsciously suppressing your desire to cultivate the circle of unity \u2013 or, worse, they\u2019re making fun of it and forcing you to hide your spiritual ideals.<\/p>\n

If you can live in an environment where you\u2019re able to express these ideals openly, it will support you in working to cultivate and strengthen them in yourself. Otherwise, if you have to be hiding them all the time, it\u2019s harder to exercise them and make them grow.<\/p>\n

Q:<\/strong> Even in a spiritualized environment, I imagine you\u2019d have people with widely varied ability to hold onto a higher spiritual awareness.<\/p>\n

Jyotish:<\/strong> Absolutely. You\u2019ve probably seen this in your work at East West. [East West Bookshop in Mountain View, California is an Ananda-owned business.]<\/p>\n

There are times when the spiritual consciousness of a group hasn\u2019t quite risen to the level where it\u2019s mutually reinforcing. It can get stronger when a few of the employees become strong and uplift the others, or when a group of people come together who already have those principles strongly at heart. Either way, everyone gradually begins to vibrate at a higher energetic level, and one way or another the business will either gradually ascend to express more and more of those qualities, or it won\u2019t.<\/p>\n

Q:<\/strong> You seem to be saying that it isn\u2019t a question of getting there in one big step, but of moving step by step in the right direction.<\/p>\n

Jyotish:<\/strong> It\u2019s very much a directional thing. People who may have been practicing for many decades can always deepen their experience of inner love and harmony. You could call it \u201cpracticing the presence of God\u201d \u2013 not while removing yourself from daily activity but by making the effort to be with God in the moment, and in the place and circumstances where your karma has brought you. And it\u2019s a lifelong practice.<\/p>\n

Q:<\/strong> I imagine God would have some toleration for people who are using the workplace to learn qualities of kindness and unity, rather than expect them to be perfect \u201cor else,\u201d or punishing them severely when they fail.<\/p>\n

Jyotish:<\/strong> I think God has enormous tolerance. I think the reality is that God is, we could say, appreciative<\/em> of any effort that we\u2019re making, rather than judging people for not being perfect.<\/p>\n

Q:<\/strong> At Ananda, are the managers of the businesses chosen with these abilities in mind?<\/p>\n

Jyotish:<\/strong> Yes. A leader has to have certain basic qualities. They have to be capable of and willing to accept responsibility, and not everyone can be that. Without it, they won\u2019t rise to the level of true leadership. Also, there are many people who are willing to accept responsibility but may not be able to express spirituality. Every business has its leaders, and not all of them are uplifted in their consciousness. So responsibility is just a starting point.<\/p>\n

The next stage is where the leader is able to express some of these principles. Swami Kriyananda has outlined quite a lot of them in his book, The Art of Supportive Leadership<\/em>. Examples would be a willingness to do what needs to be done, and a desire to further the personal growth of each employee, and to put their growth ahead of the success of a project, and so on.<\/p>\n

Q:<\/strong> The qualities you mentioned sound saintly but also like rugged good business sense. There seems to be a meeting ground.<\/p>\n

Jyotish:<\/strong> There\u2019s a large meeting ground. I think businesses are beginning to understand this. Cultural shifts are almost always slower than the shifts in the small groups that lead them, but I think businesses in America today are learning to take better care of their employees. The old model of employer and employee as antagonists is breaking down, and the new model is recognizing that we\u2019re in this together. In many cases, it\u2019s simply expressed by the employees getting stock options.<\/p>\n

If you read articles about the hundred best businesses to work for in this country, what makes them special isn\u2019t their financial success, but that they cultivate a pleasant, uplifting, and enthusiastic environment for their employees.<\/p>\n

Q:<\/strong> Where the employees feel they\u2019re supported and can grow?<\/p>\n

Jyotish:<\/strong> Yes, and that their enthusiasm is appreciated. I read an article about the business that was named number one in the country to work for. I don\u2019t recall the name, but it sold packaging supplies, boxes and gift\u2011wrapping. One of the primary reasons the employees felt it was enjoyable to work there was that their creativity was respected, and they were allowed lots of flexibility. If an employee had a creative idea, the management would let them work in a different department for a while to try out the idea.<\/p>\n

The employees find it wonderful to work there, and the people coming into the store feel the employees\u2019 enthusiasm and love it.<\/p>\n

I think the cultural shift toward respecting the expanded potentials of employees and customers is beginning to permeate business in America. Instead of saying \u201cI\u2019ve got it all figured out and my employees have to obey me unquestioningly because they aren\u2019t important as individuals,\u201d the best employers are valuing individuality and creativity.<\/p>\n

The bottom line is that people take pleasure in being appreciated, whether they\u2019re employees or customers, and if you can bring that attitude into your business, it will increase your chances of success. Appreciating others and expanding your consciousness to feel a circle of unity is an inherently spiritual way to serve, so that business and the spiritual life are no longer in conflict.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

We talked earlier with Jyotish about the beginnings of Ananda. Here, he shares his thoughts on work and the spiritual life. Q: Is it possible to do business in a spiritual way in the modern world? Jyotish: Paramhansa Yogananda came to this country to introduce an approach to the spiritual path that would be very … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-953","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nConversations With Ananda — Ch. 8: Nayaswami Jyotish, Part 2, Running a Business by Spiritual Principles - Swami Kriyananda: Lightbearer<\/title>\n<meta name=\"description\" content=\"A disciple of Paramhansa Yogananda on aligning our everyday business practices with our spiritual ideals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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