{"id":1017,"date":"2023-02-06T17:53:12","date_gmt":"2023-02-06T17:53:12","guid":{"rendered":"https:\/\/www.yoganandafortheworld.com\/story\/?p=1017"},"modified":"2023-02-06T17:54:29","modified_gmt":"2023-02-06T17:54:29","slug":"conversations-with-ananda-ch-18-nayaswami-gangamata","status":"publish","type":"post","link":"https:\/\/www.yoganandafortheworld.com\/story\/conversations-with-ananda-ch-18-nayaswami-gangamata\/","title":{"rendered":"Conversations With Ananda — Ch. 18, Nayaswami Gangamata"},"content":{"rendered":"
\"\"<\/a>
Nayaswamis Daiva and Gangamata with Swami Kriyananda in 2012.<\/em><\/figcaption><\/figure>\n

Gangamata managed Mountain Song,<\/strong> a successful women\u2019s boutique and gift store in Nevada City that was owned and run by members of the Ananda\u00a0community. When Mountain Song was sold, Gangamata worked in Ananda\u2019s management office. She now serves with her husband Daiva in Ananda\u2019s Portland ministry.<\/p>\n

Q:<\/strong> How did you initially get involved in business?<\/p>\n

Gangamata:<\/strong> I was working in the personnel department of a large advertising agency in San Francisco, where I conducted interviews and filled entry\u2011level and support positions. I left because I wanted to find a place where the management would be more supportive and where principles would be more important than the bottom line. I never found that kind of job until I came to Ananda, and I eventually realized that what I was looking for was a whole new way of life.<\/p>\n

What attracted me about living in a small spiritual community is that I\u2019m a heart person. Where other people are led by the intellect, I go by the heart. I felt comfortable at Ananda because it was a place where I didn\u2019t have to be somebody who could spout something intellectual, and just being myself was enough.<\/p>\n

Also, I could see that they honored the individual. They showed it by their willingness to put someone like me who had no retail experience, in charge at Mountain Song. They would never do that in the business world that I had left behind; they would grab the person with ten years of retail experience. I\u2019ve appreciated that tremendously because it\u2019s been an opportunity that has helped me grow in ways I\u2019d never experienced.<\/p>\n

All of us in the store feel that we\u2019re involved and that one person isn\u2019t running the show. I have to provide a vision, but Nieke does the displays and ordering, and she feels it\u2019s her area. I\u2019m amazed by how much these ladies care about the store. I don\u2019t know that we could have the same feeling if we didn\u2019t feel that we have a real say in what happens. Everyone has a chance to do a window display, and it might not be exactly what I would have done, but I\u2019ll support them. It\u2019s so sweet to support the positive and not pick on the negative. When you support the positive, you see people blossom more than if you were picking on the negative all the time.<\/p>\n

In the first four or five months after we began starting the day with a meditation and healing prayers, we got nearly 500 prayer requests from our customers. Every day now we have 10 or 20 new prayer requests. It\u2019s been amazing \u2013 it keeps us meditating with a purpose, and we feel we\u2019ve started a real ministry of healing prayer.<\/p>\n

Starting the day with meditation and taking responsibility for the healing prayers gives us a strong connection with our customers. Customers will come in and say, \u201cI heard you have a healing prayer box.\u201d There has been no negative feedback about it. It\u2019s been completely positive, and it makes me feel like, yes, we\u2019re doing Yogananda\u2019s service here.<\/p>\n

Q:<\/strong> What\u2019s the relationship like between the store\u2019s staff and the customers?<\/p>\n

Gangamata:<\/strong> Mountain Song has been in business since 1979, and we now have lots of customers who\u2019ll come all the way from Sacramento and Auburn, forty and seventy miles, and they\u2019ll bring their relatives to see us. Mountain Song has an amazing reputation. It\u2019s easy to forget, but it\u2019s particularly wonderful at Christmas because we have so many people who\u2019ll come through and say, \u201cI have family visiting, and we just had to bring them here because this is the Christmas store.\u201d<\/p>\n

Q:<\/strong> Do you put effort into creating a special atmosphere in the story?<\/p>\n

\"\"<\/a>
Gangamata and Daiva at the wedding of Ananda members, 2014. Click image to enlarge.<\/em><\/figcaption><\/figure>\n

Gangamata:<\/strong> Yes, and we\u2019re trying to do it even more. We\u2019ve expanded our music section, and we created a listening area with two chairs and a table where people can sit and play music. We\u2019re trying to create an environment like they have at East West, Ananda\u2019s bookstore in Mountain View, where people feel they can come in and take their time to browse and just soak up the atmosphere. We\u2019ll often see a customer standing in a corner, and we\u2019ll walk up and ask, \u201cCan I help you?\u201d And she\u2019ll say, \u201cNo, I\u2019m not really here to buy anything, I\u2019ve just come in to get peace with myself, just find my center.\u201d And when she leaves she\u2019ll say, \u201cThank you. I feel so much better.\u201d<\/p>\n

When you\u2019re here all the time, you tend to forget about the special vibration, and that Yogananda\u2019s here. In our morning meditations we ask him to be with us, that he bless everyone who comes in, and that he bless the merchandise.<\/p>\n

We go to San Francisco and buy lots of beautiful merchandise, and as we\u2019re pricing it we\u2019re blessing it, and then we\u2019re putting it on the shelf and we\u2019re playing with it and blessing it again. We forget that the merchandise and the environment have a power, and that people pick up on it even though they might not know what it is.<\/p>\n

Sometimes they\u2019ll think it\u2019s the music, but I think it\u2019s something bigger, and it\u2019s sweet to see how it touches the customers. We don\u2019t have many conversations with our customers about spiritual things, but it\u2019s a ministry of the eyes, where you know that something happens, and it\u2019s special. There\u2019s so much to do, even when business is slow, but we\u2019re aware that we have to keep our center and make sure we\u2019re connecting with the customers eye to eye.<\/p>\n

Yesterday I talked to a wonderful man from Auburn about his vacation plans and we had a nice connection. But I think the subtle side is always going on at another level, and that people pick up on your essence and remember it.<\/p>\n

Q:<\/strong> It seems people are getting more and more frantic, with folks in Silicon Valley working seventy\u2011hour weeks.<\/p>\n

Gangamata:<\/strong> It reflects a consciousness that people have fallen into, where \u201cprojects are more important than people.\u201d We try to practice that people are more important than things, and people are more important than the displays we\u2019re creating. It\u2019s easy to get caught up in cleaning and re\u2011arranging, and that part never ends. I\u2019m amazed by how much work needs to be done. But our customers aren\u2019t going to notice all the little things we\u2019re seeing, and we need to remember that, because they so appreciate the other things we can give them.<\/p>\n

Every time I have an agenda and want to change a display and really focus and get it done, it\u2019s amusing how an employee will come up and tell me she\u2019s having a really hard morning and needs to talk about it. I\u2019ll feel Yogananda saying, \u201cOkay, let go of your project.\u201d I can get real project\u2011oriented, and these things happen over and over to remind me, \u201cYou need to connect, and if the project doesn\u2019t get done for a few hours, that\u2019s okay.\u201d<\/p>\n

That\u2019s why this job has been so great for me. It\u2019s always reminding me that people are more important than things. That opening the heart, and letting go of the mind, is where I need to do battle. The mind says, \u201cThis display should be different.\u201d But the heart is saying, \u201cNo, no, support this person. Support the project she\u2019s doing. It\u2019s not hurting anyone. It\u2019s okay if it stays like that.\u201d I\u2019m learning that it\u2019s much more fulfilling.<\/p>\n

In my former job I used to want to be more like that, but I couldn\u2019t because the opposite was reinforced \u2013 \u201cWe gotta get it done! Gotta get it done right! Gotta get to work! Just do the project!\u201d And what if the employee is having a hard morning? Just push through and get the project done. And it never felt right. Following this principle is something I grew up with in my soul, and in my heart it feels right.<\/p>\n

Q:<\/strong> Do your spiritual practices help?<\/p>\n

Gangamata:<\/strong> It\u2019s easier if I have a good meditation in the morning. The mornings that I don\u2019t have suh a good meditation I\u2019ll struggle when an employee comes up and needs my time. The more I\u2019m here, the more I realize that I need that balance in my life.<\/p>\n

Q:<\/strong> Are there spiritual practices you can do at work?<\/p>\n

Gangamata:<\/strong> I find that doing real simple basic breathing exercises can help me slow me down a lot. Just slow, deep breathing. Swami Kriyananda teaches lots of breathing exercises in his course, 14 Steps to Higher Awareness<\/em>. At Christmas, whenever it got stressful and intense, I found I could do some breathing exercises without leaving the floor. Even when a customer was standing right in front of me, I could pause for a moment and breathe deeply.<\/p>\n

I\u2019ll go downstairs and meditate for fifteen minutes, and it helps slow things down a little. So I think those are keys \u2013 doing some yoga postures, meditating, and just breathing if I can\u2019t leave the floor. I\u2019ll try to step back and think, \u201cWhat\u2019s best for this customer? For the store? For this employee?\u201d And the right answer always comes if I can just pause for a moment and not get excited. It\u2019s like a pendulum is always swinging and you\u2019re trying to stay in the middle, and not react to the right or left.<\/p>\n

Q:<\/strong> I\u2019m here to ask the dumb questions. Is God playing a role in this?<\/p>\n

Gangamata:<\/strong> Oh, yes. I was raised Catholic. My dad would say, \u201cIt doesn\u2019t matter what you do in your life, if you\u2019re a garbage man or a postman or a professor, as long as you love God. God\u2019s everywhere!\u201d Isn\u2019t that amazing? My dad didn\u2019t go to church much, but my mom and dad were from Italy and Yugoslavia, and they had some great basic principles that I grew up with.<\/p>\n

While I was growing up, my mom would do things for people without any expectation of receiving back, and my dad would get mad at her. He would say, \u201cWhy are you doing this for this person? What have they done for you?\u201d But she always had a nice saying, \u201cDon\u2019t worry about what they\u2019re going to do for me.\u201d She said, \u201cOne hand washes the other. I do something for this person, and someone else will do something nice for me that I wasn\u2019t expecting.\u201d<\/p>\n

I\u2019ve always believed in God. I think God is everywhere, and I think He\u2019s blessing the store. I feel Paramhansa Yogananda\u2019s always here, and I think partly the feeling comes because we pray each morning. They are here in subtle ways, in all the little things that happen. Like the subtle eye contact, where someone will look at you and you realize, \u201cWow, something happened.\u201d Or the healing prayer box \u2013 a request from a little girl, \u201cPlease pray that my daddy gets a new job.\u201d They\u2019re so touching, sometimes we just cry. I believe God\u2019s everywhere, and I feel it deeply.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Gangamata managed Mountain Song, a successful women\u2019s boutique and gift store in Nevada City that was owned and run by members of the Ananda\u00a0community. When Mountain Song was sold, Gangamata worked in Ananda\u2019s management office. She now serves with her husband Daiva in Ananda\u2019s Portland ministry. Q: How did you initially get involved in business? … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1017","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nConversations With Ananda — Ch. 18, Nayaswami Gangamata - Swami Kriyananda: Lightbearer<\/title>\n<meta name=\"description\" content=\"A disciple of Paramhansa Yogananda describes her service in a women's boutique run by spiritual principles\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yoganandafortheworld.com\/story\/conversations-with-ananda-ch-18-nayaswami-gangamata\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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